When I announced over a year ago that Upper Deck would be sponsoring Wax Heaven, all hell broke loose. Many predicted I would become a shill, while others simply stopped supporting the site. Looking back now, anyone who reads the site knows very well that everyone (even Panini) gets equal coverage.
Recently, some dust has been kicked up because Beckett Media received an entire case (or more) of Upper Deck Exquisite. My personal opinion is that in order for me to write a full, detailed review I have to have the product in my hands. I simply cannot go off by what others report and/or scan on message boards or through eBay auctions.
Perhaps creating a “Sample Pack” for each product would be the best way to go. The sample pack would include 5-7 base cards, 3-5 inserts & parallels, and 1-3 “hits”. It would be more affective than sending out an entire box to a small number of websites or in Upper Deck’s case, $2,000+ dollars worth of product to one site.
Besides, with sample packs, more than just a few would be able to review new releases. Not everyone has the resources to pick up every single product released; this would be the perfect solution. Remember, the more product you can get out to the masses, the more coverage your product will receive.
Note to Beckett: You guys need to step it up on your box breaks. These things are harder to watch than an episode of “Packs to the People”. It would help if Chris would stop looking miserable for at least a few minutes.
Tell him to pretend it’s World of Warcraft or something…