One of the things I make a point of doing at Wax Heaven is speaking my mind. There is enough “Hobby” politics other places that the least I could do is spread the truth. For me, one company that has been resting on their laurels has been Donruss, recently purchased by Panini.
While a very successful product like Prime Cuts put them back on the map and Elite Extra Edition has consistently performed well against “The Home of the Rookie Card”, Bowman Chrome, there are still many collectors disappointed with their return and possible new Major League Baseball license possibly in the works.
To many collectors from the 80’s, Donruss was one of the Kings of Baseball Cards. There was no worse news that I could recieve upon my return to collecting than the news of their MLB license being stripped after flooding the market with useless, unnecessary parallels.
What if Donruss AKA Panini Digital scores a license for 2010? Will they learn their lesson or continue to produce a “Shoeless” Joe Jackson bat relic and Pete Rose autograph every other month? How about a promotion that could easily bring back Donruss to its glory years of the early-90’s?
Donruss Elite was THE set of 1991. Not only did they feature serial numbered stamps, they also included on-card autographs which at the at the time was brand-spankin’ new in baseball. They may not have introduced it but they did it better than anyone else and created a frenzy in the Hobby that has not been seen since the introduction of the first Babe Ruth game-used relic.
Why not bring the card that made Donruss a legendary brand back into the Hobby with autographed buybacks in 2010? Can you imagine pulling a Rickey Henderson, Barry Bonds, or Nolan Ryan on-card autograph from 1991 Donruss Elite?
No parallels, variations, or stickers. Just a clean autograph.
Can you do it for the collectors?