The Exploitation of Stadium Club

18 10 2009

On paper, I’m sure it seemed  like a brilliant idea. Take a beloved brand like Stadium Club and add Chrome technology to it. What could possibly go wrong? That’s exactly what Topps did in 2000 when it introduced Stadium Club Chrome to an already flooded market.

Nevermind the fact that Topps Company already produced Topps & Bowman Chrome, not to mention Finest, three very popular brands that featured Chrome & Refractor technology. Surely collectors wouldn’t mind another Chrome release, right?

2000 Topps Stadium Club featured the exact same 250 base cards included in regular Stadium Club but introduced Refractors to the mix. What Stadium Club Chrome was missing however was something collectors love even more than Refractors, certified autographs.

Stadium Club had an amazing on-card autograph checklist featuring superstars like Derek Jeter & Alex Rodriguez. Stadium Club Chrome had none, nada, zip. Stadium Club also seeded 1/1 printing plates, Stadium Club Chrome did not. The Chrome version of Stadium Club was essentially all flash and no substance.

As you can imagine, Stadium Club Chrome never returned and by 2003, the once legendary brand that shook the hobby world in 1991 was sent into an early retirement. In 2008, after several years away, Topps brought Stadium Club back as an ultra high-end brand.

The base cards once again featured amazing photography but there was just no reason for the expensive price tag, especially when you consider some of the duds in the autograph and relics checklist. Clearly, Topps could not properly handle the Stadium Club legacy as it was sent into a second retirement after 2008.

With no Stadium Club release likely to happen in 2009, this is one brand that Topps could resurrect in 2010 but only if done right. Leave out the Triple Threads-like relics and sticker autographs on the Beam Team inserts. We already have enough high-end releases, give us one mid-end product that focuses on inserts & photography.

As for the “hits”, we could do without the relics that sell for under $1 dollar on eBay. Instead, focus on a respectable on-card autograph checklist. Done right, 2010 Stadium Club could easily compete with Topps’ best releases of the year, including Allen & Ginter.

If you can’t do that, maybe it’s time to let Stadium Club die once and for all.

2000 Topps Stadium Club Chrome


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10 responses

18 10 2009
Newspaperman

Man, Stadium Club Chrome sucked, both as an entire set, and as an insert set.

18 10 2009
Newspaperman

It’s probably worth noting that I bought a LOT of 1999 Football Stadium Club Chrome. No further comment.

18 10 2009
jl

If stadium club could go back to what it meant in 1991, bring it back. High quality photos, and a reason to look on the back of a card. When you go high tech with a product meant for average collector, you mess up the whole idea of a great set.

18 10 2009
mfw13

Here’s the problem…it’s not just Stadium Club relics that sell for $1 on Ebay….with the exception of superstars, HOFers, and hot rookies, it’s pretty much all relics, regardless of sport or brand, that sell for pennies on Ebay.

As Bill Maher says….NEW RULE….no relics/autos of commons….unless it’s a superstar/HOFers/hot rookie, nobody is going to want it.

18 10 2009
Paul

I always wondered what killed Stadium Club. It was my favorite new line in the 1990s, and I was surprised that it wasn’t still around by the time I really got back into collecting.

18 10 2009
Tim

Mario, you must have forgotten about/not heard of 1994 Stadium Club Team Finest. Basically, they took the regular Stadium Club team sets that year and gave them a chrome overhaul minus the refractors.

19 10 2009
Joe

i liked 2008 stadium club
on card rookie autos
stickers didnt look too out of place in beam team design

still have yet to completely understand the mystery of rookie card variations/divisible by 3 shortprints/1st day issue parallel differences in hobby and retail
perhaps thats why its still intriguing to me

granted what packs/boxes ive bought were for maybe half of what the original intended price was

19 10 2009
Madyankees

I wish mfw13 would start a card company…LOL

22 10 2009
tribbleorlfl

It’s a shame, because Stadium Club is my favorite all-time brand. I mostly buy cards in order to get autographs, and for my money, Stadium Club provides the best autograph stock- great pictures that help the auto pop, as well as gloss that doesn’t bubble the sharpie. I have so many positive memories w/ the brand from opening up a pack of 98-99 Basketball and geting the Vince Carter Draft Pick Redemption AND a co-signers Tim Duncan/Larry Johsnon to buying a box of 95 Stadium Club Baseball and getting (At the tme) the top valued card in each of the insert subsets. I feal the same way about Studio, which also went the way of the Dodo.😦

95 Stadium Club is the most elegantly-design card, in my opininon, and was the perfect release WO relics and autos. I was so excited when they brought it back, then not os much when I found oiut it was a high-end product and I couldn’t afford it. Luckily, while they don’t offer the same “hits” as the hobby version, the retail box blasters were a better value and provide a nice assortment of cards. Even better, your local Target might have them 50% off ($9.99) like mine does. I cleaned ’em out.

22 10 2009
eskillian

Inserts aside, I loved the Stadium Club Chrome base cards and i’m glad that the set existed just for those.

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