Although it is still very early in the collecting season, I would have to say that 2009 Upper Deck SPx has been the most disappointing product I have seen so far. It’s bland, uninspired, and so run of the mill it would not surprise me if the product is D.O.A. a week after its release.
Meanwhile, 1996 & 1997 SPx continues to live on in the Hobby thanks to the secondary market. If you recall, the first years of SPx featured holographic photographs, a small but well-done amount of parallels, and best of all, ultra-rare on-card autographs of the game’s all-time greats like Dan Marino, Ken Griffey Jr., and Michael Jordan.
Just recently, a 1996 SPx autograph of Michael Jordan sold on eBay for a whopping $1,025 dollars. See, collectors do care about the old school just as much as they do brands like Exquisite. At the end of the day, the truth is that design is what really matters. If you can fit an autograph, a memorabilia relic, and a serial number all on one card and still make it look great then you did your job.
Upper Deck, if you don’t lose your M.L.B. license in 2010, consider resurrecting holograms even if it’s just for an insert set like Topps did this year with Turkey Red. Really, at this point I don’t think there is much to lose and you just might be surprised with just how many current and former collectors you make very happy.
You can see what 2009 SPx will look like HERE.