Upper Deck has been holding out!

I just busted a box of 2008-’09 Fleer Ultra Hockey and surprisingly had the time of my life. While I did not pull any autographs or low-numbered inserts, one of the many inserts that I pulled did catch my eye: E-X. In each Hobby box you are guaranteed three and I pulled four. Best of all, they brought me back to a simpler time in collecting when there was more emphasis placed on design and not what autograph or game-used relic to chop into pieces.

Surprisingly, the box of Fleer Ultra Hockey was twice as fun to bust as Upper Deck’s flagship Hockey release, which I opened immediately after. How fun was Fleer Ultra Hockey? For a moment, I almost considered becoming a Hockey cards collector despite never having watched a single game or having any interest in the sport. That’s a feeling trading cards should leave every collector with.

I am so upset that Upper Deck had this brand and technology available for baseball and instead canceled the line and released many products which in my opinion were never “needed” or desired by collectors. For a 2008 E-X baseball release I would have easily sacrificed ‘A Piece of History’, “X”, Spectrum, and Artifacts.

You will see the Fleer Ultra Hockey break results and video tonight. I have also sent an e-mail to Upper Deck’s Hobby Marketing Manager about the possibilities of a 2009 Fleer E-X baseball release. Once I get a response, I will post it in the comments section. Hopefully it’s not a “cannot comment at this time”.

You can click on the images for a full size scan.

7 thoughts on “Upper Deck has been holding out!

  1. I wish UD would use this technology consistently across the board. I have been considering picking some of the older Fleer E-X basketball because I love the look. I agree with you…I would have happily purchased a box of 08 E-X baseball over those waste-of-my-money packs of X…I am just glad I didn’t get a whole box.

    While we are on the subject of good looking cards…
    [shameless cry for help] I have a reward out for 1997 Upper Deck Amazing Greats Inserts (non die-cut).[/shameless cry for help]

  2. OK, I think this is the beginning of the end for me. I love retro cards (Topps Heritage), but this could be the last straw. Did Upper Deck just remake a 90s insert set? This signals to me that creativity has gone out the window. Instead of making new benchmark insert sets for us to enjoy, UD will just remake fleer classic inserts like this “E-X” die card simply because they can. Don’t get me wrong, the card is nice but it’s been done before … and only 10 years ago.

  3. I guess the nice thing about a limited market for hockey cards is that there are no garbage releases like X or Spectrum, all the sets do look nice or serve a purpose. That said, the really annoying thing in having is that Upper Deck likes to “short-print” rookies, in that box of Ultra you get one out of 20 rookie redemptions, which is ridiculous for a base set. Think of it as spending $60 on a box and having a 1/20 chance of getting a Longoria base card.

  4. Hockey sets are beautiful, this is no exception, but ever since the strike I don’t know anyone who plays. Otherwise, I love hockey cards.

  5. Upper Deck responded by saying that “there are no plans at this time” for an E-X Baseball release or E-X inserts in U.D products in 2009.

  6. Oooh…but hopefully Upper Deck can confirm a 2009 set of Documentary that will be another 4,980 base set (aka…waste of trees).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s